Lend Lease has appointed Executive Channel Network (ECN) as its office media partner.
ECN is a world leading executive communications company, reaching over 1.4 million office executives each week across 500+ premium office towers in Australia, the United Kingdom, France and Holland.
The exclusive long-term agreement includes the supply of dynamic content for in-lift, foyer and carpark screens as well as digital directory boards. ECN will also be providing design and other services including external wayfinding signage for the office precinct at Barangaroo.
Once complete, the three commercial office towers with a combined floor area of 266,900 square meters will house 24,000 permanent jobs and will comprise more than 250 in-lift and foyer screens.
Charles Parry-Okeden, Global CEO of ECN commented:
“The International towers at Barangaroo are absolutely world class and when we demonstrated our technological ability to Lend Lease and JLL, in particular, revealing our new Smart Lift Media Player (SLMP) technology they immediately recognised how well we could seamlessly integrate into these state of the art office towers. The SLMP technology will be installed on to every lift screen in the office precinct, providing advertisers with a unique opportunity to engage a very large and elusive audience, in Australia’s newest and arguably most premium office environment”.
Tony Byrne, General Manager, International Towers, Barangaroo said:
“The commercial towers at Barangaroo have been benchmarked against the best office developments in New York, London, Hong Kong, Singapore and Shanghai. The buildings will demonstrate the latest thinking in workplace design and ECN was a clear choice for Lend Lease and JLL when selecting our digital media partner. We look forward to working with ECN as this great project moves towards completion and beyond”.